« Iran: Woman to Be Buried Up to Chest and Stoned to Death In The Next Five Days | Main | SHHH! »

December 20, 2004

In Praise of Costco

Kevin Kelly -- Cool Tools: "Costco has become my personal shopper. I do some research, then I buy what they sell. Like all discount chains they have professionals working full time looking for deals/quality. But what I like about Costco is their niche -- which is my niche. They consistently find a bargain in the "highest common denominator" bracket. What they seem to aim for, and what I am happy with, is the highest quality common quality. Not the very best, not the cheapest, and not mediocre either, but a good brand-name bargain in the high middle. They consistently deliver a great price on a very popular and competent item. It's neither optimization (the top model with the most features), nor is it minimization (cheapest per feature) nor plain thriftiness. Rather Costco aims for some sort of consumer satisficing, to use Herb Simon's term: a high quality that is just good enough, but at a low-end price."

December 20, 2004 in Business | Permalink


TrackBack URL for this entry:

Listed below are links to weblogs that reference In Praise of Costco:


The comments to this entry are closed.